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To ignite startup ecosystem with Shinsegae
Signite Partners aims to discover and invest in startups that innovate our lifestyles.

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Lifestyle Innovation


We can change the world by solving small problems.
We transform lifestyles by discovering and supporting startups that address the inconveniences of consumers.

With Partners


We don't stop at finding and investing in good teams. Startups always face difficulties, both big and small.
We serve as a partner and help them overcome such challenges.

Beyond Brand


We harness Shinsegae Group's branding expertise to help startups grow their brands beyond potential.


We focus on [W.H.E.R.E] the industry and market paradigm is headed.

  • Work

    Technologies and services that transform work environment and increase work efficiency.

    • B2B SaaS
    • AI
    • Clouds
    • Data Analysis
  • Healthcare

    Digital and data-based healthcare services and products.

    • Medical sensors
    • Healthcare data analysis
    • Digital fitness service
    • Health food supplements
  • Education

    Online education services and related technologies.

    • Education content and technology
    • E-learning data analysis
    • AR/VR
  • Retail

    Future-oriented retail tech, technologies and services to innovate fashion, beauty and lifestyle.

    • Digitalized brands
    • E-commerce Platforms
    • AI Marketing
  • Entertainment

    Technologies and services in digital entertainment, new media platform or content, and E-Sport markets.

    • Personal entertainment
    • Digital contents
    • New media Platforms
    • VR/AR


A team of experts with vast startup, venture capital, and industry experience.
Beyond Korea to global markets,
beyond fashion·beauty·lifestyle to AI and block chain,
from startup to corporate experiences,
and from design to finance·accounting,
our team supports the growth of startups in each market and field.


CEO profile
#EmpoweringInnovators #PioneerSpirit #IgnitetheNextGenerationofVCleaders #MuchMoreThanCapital
  • Shinsegae International Inc.
    Executive Vice President
  • EMART Inc.
    Executive Vice President
  • Shinsegae I&C Inc.
    Executive Vice President
  • SoftBank Ventures Asia
  • University of Pennsylvania MBA (Wharton School)
  • University of Chicago Bachelor in Economics


Managing PartnerJeffrey Lim Managing Partner
Managing Partner profile
#RespectForFounders #LearnByDoing #LeadByExample #창업가에서 #투자자로 #스타트업흰머리아저씨 #염색아니에요
  • 500 Startups Korea
  • Google
  • Softbank Ventures
  • Stanford University, M.S.
  • UC Berkeley, M.S.
  • KAIST, B.S.
PrincipalSaebom Lee Director
Director profile
#BioHealthcare #Technological_Innovation #SteepLearningCurve #ReliableInvestor
  • Dt&Investment
  • Samsung Engineering Co., Ltd.
  • KAIST Techno MBA
  • Yonsei University Chemical Engineering, B.S.
Sr. AssociateGeonmin Park Sr. Associate Geonmin Park
Sr. Associate Geonmin Park profile
#Active value-up #Action_first #Trust_Accompany
  • Shinhan Capital Venture Investment Department
  • University of Chungang B.A. in Business administration
AssociateGloria Kim Associate Gloria Kim
Associate Gloria Kim profile
#기술과_사람_그리고_더_아름다운 세상을_디자인합니다 #Designing_tech_ppl #andthemore_beautiful_world
  • Shinsegae International Inc.
  • KAIST, M.S.
  • Kyunghee University, B.S.
AnalystKelly Lee Analyst Kelly Lee
Analyst Kelly Lee profile
#welcomingnewchallenges #keepinganopenmind #netflixandinvest #focusingoncontent
  • Daishin Securities Ecommerce/
    Media Equity Analyst
  • Daishin Securities Telecom/Media RA
  • University of Chicago B.A. in Economics


Operation PartnerSeung Bae Lim Operation Partner
Operation Partner profile
#積土成山 #大鵬逆風飛 #生魚逆水泳 #역사에서미래를보는 #SSG_MAN #시드는철학에서 #엑싯은투자자로
  • Shinsegae International Inc.
    Executive of Business Planning
  • Shinsegae Inc.
    Executive of Planning Strategy
  • Shinsegae DF Inc.
    Executive of Support Personnel
  • Yonsei University MBA
  • Korea University Master in History
  • Korea University Bachelor in History
DirectorEun Mi Lim Director
Director profile
#최강관리팀 #Team_Signite #LP_friendly
  • Financial & Operation management
Senior ManagerSoo Hyoung Kim Senior Manager
Senior Manager profile
#준법이 #Can_Do_Attitude #Resilient_Spirit #愚公移山
  • Fund management
  • Compliance
Assistant ManagerSangmi Jeon Assistant Manager
Assistant Manager profile
#HopefortheBest #PreparefortheWorst
  • Principal investment management
  • Financial accounting

Join the Team
Culture at Signite Partners

We discover startups that innovate the future lifestyle and support them with the credo that we can ignite inspiration and innovation in every founder.


  • ABLY ABLY A tech-based Lifestyle commerce platform
    for the MZ generation
    #Fashion #Lifestyle
    #Ecommerce #RetailTech
    Go to SiteGo to ABLY site
  • Grab Grab Southeast Asia's No.1 Super App
    providing Mobility, Delivery,
    Digital Financial Services, etc
    #Mobility #FinTech Go to SiteGo to Grab site
  • HOMES COMPANY HOMES COMPANY A Living & Lifestyle Leading company for
    a better life of every single family
    #Lifestyle #CoLiving Go to SiteGo to HOMES COMPANY site
  • HUINNO HUINNO An innovative global healthcare company
    using ECG wearable devices and AI
    technology to diagnose arrhythmia
    #Healthcare Go to SiteGo to HUINNO site
  • POSITIVE HOTEL POSITIVE HOTEL An Urban lifestyle brand that
    curates inner beauty food based on
    the Mediterranean diet
    #Lifestyle #F&B 
    Go to SiteGo to POSITIVE HOTEL site
  • B Factory B Factory A Company that offers cloud manufacturing
    systems and services that allow anyone to make
    small amounts of cosmetics
    using robots and software
    #Cosmetic #SmartFactory
    Go to SiteGo to B Factory site
  • SPENDIT SPENDIT Cloud-based B2B SaaS which
    automates enterprise expenses
    process and cost management
    #B2B_SaaS #SmartWork Go to SiteGo to SPENDIT site
  • LACTOMASON LACTOMASON A biohealth company that produces and supplies
    high-functioning human microbiome products
    #Healthcare #Microbiome Go to SiteGo to LACTOMASON site
  • PEACHES PEACHES A lifestyle brand based on
    street car culture
    #Fashion #Lifestyle Go to SiteGo to PEACHES site
  • SPECLIPSE SPECLIPSE A digital healthcare startup that develops
    skin cancer diagnosis device using laser
    spectroscopy technology and machine learning
    #Healthcare Go to SiteGo to SPECLIPSE site
  • SPARK PET SPARK PET Data-driven total pet care service #RetailTech #Pet Go to SiteGo to SPARK PET site
  • MANNA CEA MANNA CEA An agricultural startup making
    smart farm smarter with AI
    #AgTech #SmartFarm Go to SiteGo to MANNA CEA site
  • SUPER MAKERS SUPER MAKERS A fresh food retail chain offering
    ready-to-cook and ready-to-eat meals
    #FoodTech Go to SiteGo to SUPER MAKERS site
  • RAEL RAEL Holistic care for women #Wellness #Lifestyle Go to SiteGo to RAEL site
  • WAVE WAVE Restaurant kitchen automation solutions #FoodTech Go to SiteGo to WAVE site
  • KOKOZI KOKOZI Audio-based educational device and
    contents for children
    #EduTech Go to SiteGo to KOKOZI site
  • CIPHEROME CIPHEROME Precision drug development based on genetic
    AI analysis
    #BioTech Go to SiteGo to CIPHEROME site
  • FARMSKIN FARMSKIN Skincare brands developed from colostrum
    of cows
    #Cosmetic Go to SiteGo to FARMSKIN site
  • BUNJANG BUNJANG Korea's leading marketplace for second
    hand goods
    #Recommerce Go to SiteGo to BUNJANG site
  • CMI Partners CMI Partners Lifestyle & Fashion platform for kids and family #Ecommerce #Lifestyle Go to SiteCMI Partners site
  • CDRI CDRI Automated certification platform for
    cosmetics exports
    #BeautyTech Go to SiteCDRI site
  • DAY1 COMPANY DAY1 COMPANY Online education platform for adults #EduTech Go to SiteDAY1 COMPANY site
  • Break & Company Break & Company Grading and trading card service platform #Entertainment Go to SiteBreak & Company site
  • Genome Insight Genome Insight Translating genomic big data for
    personalized precision medicine
    #BioTech Go to SiteGenome Insight site
  • Hyphen Hyphen All-in-one API market for every business #FinTech Go to SiteHyphen site
  • Neubility Neubility Autonomous delivery robots for urban streets #AI #Robot Go to SiteNeubility site
  • SWEETSPOT SWEETSPOT Retail proptech company maximize
    commercial property value with
    pop-up stores and retail tenant data
    #Retail #PropTech Go to SiteSWEETSPOT site
  • Mathpresso Mathpresso QANDA, AI-powered global
    learning app
    #EduTech Go to SiteMathpresso site